An in-store PSA is a professionally produced 30-second audio segment. These messages are generally created for government and nonprofit clients to inform their target audience about their respective campaigns. PSN works with more than 25,000 grocery, drug and retail stores around the country to deliver PSAs to customers over the stores’ audio system used for background music. Existing client audio spots may also be used if approved for use by the store chains.

Once an hour in grocery and retail stores (and twice per hour in drug stores), the music is interrupted for a recorded message. The volume is slightly increased during the PSA spot in order to get shoppers’ attention.

According to Arbitron data, an average of 48 individuals are shopping in a grocery store (14 per drug store) at any given time. Multiplying that number by a minimum of 18 times per day/7 days per week in thousands of locations means that millions of people will hear your message each week.

PSN In-Store PSAs often reference an easy-to-recall Web address, phone number or number to text for additional information. Clients can also tie their messages to a PSN In-Store brochure giveaway, in which the audio spot directs shoppers to pick up a brochure at a designated location. Both these methods are easily measureable and demonstrate the level of action in response to hearing the message in the store.

PSN can guarantee that PSN In-Store PSAs are broadcast once every hour approximately 18 times in grocery and retail stores and twice each hour, approximately 36 times, in drug stores. Public service announcements pitched to radio stations may — or may not — run and are often scheduled as fill-in during the least desirable day parts. This means that clients will take advantage of a medium with far greater reach and frequency than any other national radio network at a fraction of the cost.